Writing for Digital Media – The 3 Mantras

Content is now-a-days all about digital media. Marketing teams run on the rails “Content is King” but little do they realize that King is one and unique. The content strategy and posts should thus ideally be unique and intriguing enough to stand out and reach to the heart of the readers. Here are the 3 content mantras for achieving success in digital media marketing.

1: Arouse passion to stimulate action
The digital marketing content strategies have somersaulted from the olden times when simple articles would work for everything. Of course, the aim is still to establish the perfect image of the business brand but the approach has changed entirely. Now-a-days, content is inclined not only to the marketing side but also to touch the user’s heart. It is for this reason that content now encapsulates emotion, suspense, reality, limitations and all that could be a reader’s thought. Penning down conversational tone along with personalized experiences is now the strategy most widely adopted. And sure, that works!

2: An effective plan for coming up with unique content is a mandate
The digital media channels have excessive demand for content but in fulfilling this demand, most of the writers lose track of what they are presenting to the world – Is it the same information that they are posting on the web each day or is it some fresh content every day? It’s not fair to lay the blame on writers alone. The overgrowing demand of content for business survival across social channels is the main culprit that overburdens the writers to deliver not-so-unique content pieces for ongoing social media activities. Eventually what will happen with a firm that posts on a daily basis but not a fresh idea? The readers tend to lose interest and degrade the image of business brand. Thus, a plan is required for scheduling content. Different ideas have to be gathered, relevant information has to be included, latest researches and news have to be followed, questions have to be put up, answers need to be given and some discussions are required to be left open-ended for the readers to discuss and participate.

3: Don’t go off the track
Connecting to the readers is good but take care that your story is not derailed. You should be able to twist your story towards your business. The better the suspense you are able to create here, the more enthralled the readers will be. Consistency and hold of the idea are the key factors you need to keep track of while framing content as per today’s digital media writing demand.