The challenges Of sales oriented webcontent

While articles in the print media have been around for generations, webcontent is quite certainly an infant in comparison. Yet gigantic online in reach and influence. Should we discard the old then?Hard copies of print media still abound though most attentions are focused on the web. The best arrangement would be that both prosper in their separate ways like the trams that represent the heritage culture and speak of bygone destinies.

Does it mean that we are all webcontent based? Impressions are misleading and much less than the majority are hooked to the web. The web reach among women is far less too by way of comparison with men. Though the town is full of smartphones, not everybody does possess one or is computer literate. The dream for everybody continues though!

Difference between article and webcontent

The distinctive difference between the article and webcontent would be the sales and advertising pitch. The web content directly addresses the thoughts, feelings and emotions of surfers and tries to hook them to a new idea or product like selling an expensive perfume with dreamy thoughts embedded. Sales gimmicks are not new to us who grew up on the television culture and the web forms an extension of high tech advertising. Nowadays we find a fusion of the media forms into a comprehensive package that only the well healed could afford.

Though articles could also have motives at heart, it basically represents neutral information on a given subject made of directly told sentences without the mysteries that creative writing like stories may employ. Articles like in newspapers too tell the whole truth on various subjects like politics, entertainment and sports, business and law. How is the web so much different with regard to articles?

The entire website like on dentistry does not contain sales focused advertising copy that may be found under the Home, About us and Services pages. A convincing website would contain some articles on health issues too and tips on dental health. Thus the slant would differ with the articles being quite scientifically informative.

We realize then that articles and webcontent are two sides of the coin up there in the sky. Articles are quite objective and could run into some length like 1200 words but most are shorter. On the other hand, web content needs to be much, much shorter like advertising because the world is in a hurry and wants fast food and fast everything.

Besides, attention spans while surfing the web are notoriously short. In other words, you hit or miss the mark like a little terrorist. Either the reader is hooked or moves on to something more worthy.

Would you have the patience to read lengthy articles or web content online? A great majority of online stuff is made up of easy to read stuff in simple language with clever promotional talk thrown in of course with images to please.