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How Google works as Search Engine?Find out

Imagine the vastness of space or the Himalayan mountain ranges! Google has come to represent a Herculean task as the foremost search engine. Understanding their humble origins might help. Larry Page and Sergey Brin launched the original search engine in 1998. They had two computers, 2 servers, and several hard drives. Nobody knows how many servers Google uses these days. Estimates put them at 300,000, maybe more. Google from the California headquarters beckons across the world like a Mount Everest. In 2016, the founders continue to work for the company that employs 20,000 people globally.
Search Engine

A few representative applications endorse how far Google has reached since 1998:

• Android software for phones and televisions
• Pixel, the Google phone
• Google Cloud Platform
• Google TV
• YouTube
• Android Wear for smartwatches
• Google Analytics
• Adwords and Adsense

Search Engine

Yet the applications have something in common and that is the digital communication technology. Though many other titans exist, Google rules alone like the sun.

How google search engine works

Billions of searches take place on Google each day for work, study, and amusement. Everybody knows what happens. Type in words or phrases, use an image, or the voice search. Google delivers the answer, sometimes faster than thought. Several pages of the website or company names, images or scholarly works instantly appear. The first few on the list are invariably surfed by the majority and the rest discarded. That is why every website wishes to stay on the top.

Search engine compatibility reaches by means of SEO with the hope of better rankings!

Certain search engine procedures are kept secret!

It is understandable that mega companies need to keep certain information locked away safely. So it has been with food and wine, electronics and technology too. Yet a lot of information is available like the algorithms that need to be told to customers. A special algorithm does duty for Google and much of it remains shrouded in mystery.To prevent from cheating the system by fraudulent means, many secret measures need to adopt . That is why algorithms are constantly in a state of flux.

Search Engine

Spiders or crawlers, keywords, page rank

Every search engine uses them, but none comes close to Google! Spiders scan through the millions of web pages and list keywords. The web contains over 60 trillion individual pages and is constantly growing! One can access each page. Content and a host of other factors categorize the pages. The spider does not stop at a page but follows links to other websites. The spider embarks on an endless journey of information gathering. Thus, the search engine index grows and grows to an intense inclusiveness.

Algorithms are formulas and programs that search for clues regarding page meaning. When a search term is entered in the browser like guns, clues are used to sort out relevant documents, images, videos or news from the index. The ranking process may use 200 factors.

SERPs

Search Engine Ranking Pages gather all the relevant information like keywords and links. Keyword stuffing is a common trick to fool spiders. Excessive links may not weigh heavily in favor of higher rankings. Fewer links may sometimes obtain a higher rank.

Specialized Google services

Scholarly papers and images besides shopping online are some of the narrowed down searches. Maps, news articles, videos, blog entries and content in books are all targeted with appropriate keywords and applications. The usual chrome interface presents such choices too. Opt for all, images, news, videos and more. The image below shows a search for books. Researchers, scholars, photographers, artists and diverse professionals get help immensely. Students globally are grateful to Google as aids to research.

Google

Practically useful Google applications in daily life

Many millions use Gmail, for correspondence that organizes conversations in individual threads. Thus, office and personal work become so much easier. If ten emails have been exchanged with Business Partner A, they are all bunched together for easy reference. Besides, Gtalk enables chatting for immediate resolutions to problems rather than through time-consuming correspondence. Talking via internet phone is also possible within Gmail.

GPS systems:As the modern world becomes the victim of excessive vehicular traffic, GPS is a godsend. Not only does Google Maps chart out the topography, it controls urban traffic also. GPS has immense applications in transport companies, the army, and even individuals and baggage it tracks too.

Google map:Google Maps is highly reliable with sources like NAVTEQ and DIGITALGLOBE and interactive maps are the result. They help find city addresses or drive to remote locations in the countryside. Besides map view, other view modes are the satellite, terrain, traffic, and street view!

Google Earth:The same software for Google Maps serves Google Earth, a downloaded computer application that works on the internet. Partial services are available without the internet. Satellite images are used to identify locations in Google Earth.

Google Toolbar:Firefox and Internet Explorer browsers use the add-on Google Toolbar. Searches work at lightning speed and several search engines work together for a wonderful new experience.

Google Desktop and Google Gadgets

Free desktop applications enable searching within the computer. Gadgets like clocks and calendars, news and weather reports amalgamate services for a comprehensive experience. Google Docs storage databases are of particular importance for researchers and professionals. The free suite facilitates word processing, presentations, spreadsheets, stores 5000 images, and docs online.

The titanic Google impacts upon contemporary life

The mighty things of life like factories, planes, and ships are important. Perhaps more important are those little adventures that Google creates. In the car and on the phone, over the web for study, work, and play, Google like a god is everywhere at once. Ordinary daily life almost impossible without some of the Google elements. Though a billion people do it every day, nobody really understands how browser searches work.

Parting shots

America alone has 19 data centers. It comprised of 500,000 square feet each. Strict editorial policies guide searches.Also, penalties are imposed on pages for infringement. Synonyms are used along with the search term like plants, for instance. Millions of search results have shown, but a thousand or lesser shows on page rankings. The page will not search if a “no follow” tag presents. Google encourages Local links. Google is gradually going green. Who would ask Google for more?

Business

7 Important Tips of creating SEO Content

If you are familiar with this digital world you might be knowing the term ‘SEO content’ which is a very popular word in any search engine marketing industry. Naturally, it comes in our mind that what exactly SEO content is?

If you break the phrase “SEO content “ into SEO+Content, you will easily get to know how it functions. SEO represents the process of optimization of the website in search engine. As a result, people can easily find out what they actually want through the search engine like google yahoo etc. The “content” signifies the information that is available on the web and consumed by the web. These two concepts bring the search engine traffic to the particular website.That’s the reason people need to create SEO content.

seo

Keyword Research:

There are some keyword research tools which can help you to research keyword before start writing the content. Focus on the right keyword for which a great amount of search volume I has already stayed alive, is the best way to find out your content on the web.

Keyword optimization:

You should know where and how to use keywords in your contents to get more searchability.

Content Organization:

Content Organization is one of the important things to get more customers and viewers on your site. It should be easier to find the information easily.

Content Promotion:

To get more visibility, you can share the contents of different social networking sites. You should build links to your contents internally and from some external sources.

What types of SEO contents are there?

Wide range of SEO contents are there likewise, product pages, blog posts, articles, lists, guides, videos, infographics, slideshows, glossaries, directories etc., which will bring more traffic to your site. These some of the major types of SEO contents, but practically it is endless.

How to make a better SEO Content Strategy

Define your goal

You have to determine your goal about the website or the business, whether you want to monetize your site through advertisement and in returns getting viewers and readers or drive sales through the existing website. Depending on the exact goal you have to focus on the correct content related to that.

Consider your readers

Another most important thing is the audience. You have to decide who would be your readers and customers; accordingly you have to place the content. If it is accessible through mobile it would be good. It helps to connect more readers. Use editorial calendars for better views.

Study the successes and repeat these strategies. Try to upgrade the SEO contents for improvements of your site. Does your readers like video or images, then use those to get more visitor.

Social

How to Write a Press Release? Lets get the…

Press release is a published record that aims to announce something that is ostensibly newsworthy. It can be a new product that a company has just launched or maybe a new song that has been recorded.

In the past press release started with releasing important statements in the newspaper or declaration. In case of written press, it is a piece or a declaration that has been supplied to the reporters so that I can be published and people would know about the facts. The importance of the press release is very high in the modern day market and there are many companies that are utilizing pressure results in their marketing plans. Know how to write a stunning press release?

Key points to write good Press release:

There are a few keys that you need to know to write a very good press release. Let’s find out the keys –

  • Always remember a good press release is free publicity and that is why you need to make all the components work together. The headline needs to be perfect and catchy so that it grabs the attention of the crowd. When the headline is strong, it easily brings on journalist and reporters in search of good stories.
  • Get into the point as soon as possible. Do not drag the aim of the press release till the last paragraph and that is why an important key is to state your aim in the first few lines as people won’t read the later parts.
  • Try to highlight important points this will attract more people towards your press release. Coloring the content can be magical sometimes, but highlighting the main points would serve you the best.
  • Zero grammar issues – This is a very important part of any written thing and that is why proofread your content and that will serve your press really to be a very good one quality wise.
  • Use simple sentences – this is very important because a simple sentence would be feasible for many people than complicated ones.
  • Quotes are very important and that is why try to include quotes whenever it is necessary.
  • Contact information – This is the part that you need to put in the last section of the press release and it is very important because this will attract reports to your business and story.
  • Make press release short and simple – this is the key to a good press release. Try to finish the press release on one page because too much can spoil the interest of readers and that is why a simple and short press releases always work.
  • Use of relevant links – You can add links that are relevant to your press release and this is very important and useful.

Apart from all this the one thing that is very important is to convey the statement that you want a very right way. Press release should not be very confusing and also at the same time it should not be very boring and that is why using simple but effective tactics.