Tag: Readers

google adsense

6 Tips To Make You Succeed With Google Adsense

With the wonders of online publishing staring in everybody’s face for hours each day, the traditional broadcast and print advertising is fast receding. Even mobile phone ads and tablets are catching on rapidly for sheer accessibility and portability on the go and in remote places too. Besides, there is really no need to advertise separately online. Websites nowadays of assorted look and feel on a broad spectrum of subjects simply incorporate the little text based or pictorial ads around the page similar to newspaper formats.

A little common sense and we get the hang of it. Website content and ads need to be related, though. If the website deals with amazing tourist attractions, include ads about hotels and travel facilities, things to do and sightseeing tours. A website about fishing could include ads for the purchase of fishing rods and bait.

Leave the technicalities to the professionals. The idea is basically quite simple though viewership takes the time to grow. Google is certainly the biggest fish in that online ocean and their invention called AdSense enables the placement of ads. That matching of content to the ad is also undertaken by them but you could make such decisions too.

  • As a first step, set up the website with enough text and images, perhaps videos too, to attract a strong viewership on some dynamic hot selling subject matter like photography perhaps. The right keywords are necessary and important too since browsers search particular convenient keywords. Research reveals niche keywords without stuffing. Marketing professionals would process the website and the content for the maximum impact in a website that is technically sound, aesthetically pleasing, easy to maneuver with links to social media.
  • The task is to place the advertisement, sparingly at first and several later on with experience. The ad must attract the attention of the viewer without intruding. What strategies should we adopt? Would it be text ads alone or image based? Small or big? Research indicates that the larger image based or even video ads carry the maximum clout. You have seen them everywhere too.
  • Besides the size, content and text, image or video, the color schemes are rather important too from the point of view of gaining attention. We do realize that contrasting colors like red and green do stand out well but the impact should not be garish or hurtful to the eyes. Some blending does help. Software professionals may be trusted to work out such details though you could also contribute ideas.
  • In any case, never lose faith in Google and the great AdSense that has delivered business successes beyond the wildest dreams with so much action happening online. If you want such success, be prepared to change, work hard, be inventive and creative besides the inevitable waiting period. The website content needs to be refreshingly smart on a subject that would appeal like dogs and cats in American eyes.
  • Google Analytics helps you keep a track of what is happening with your advertisement and make adjustments and changes as necessary. Like all clever businesspersons, you should be prepared to usher in changes when something is not working. Revenue is created when clicks take place and sales follow through different procedures are often in place, some based on clicks and others based on sales. You must have heard of the pay per click form of advertising too that exists elsewhere. From GA you know how many visitors arrived at the site, how many clicks etc. If you find that one page is doing particularly well among the five pages you have in the website, adjustments could be made accordingly with more ads placed on that page. The contents of the winning page would indicate what the visitors are looking for.
  • The technical aspects are important too like the right keywords based on research provided by the same company. Avoid the smart pricing option, avoid sensitive categories of ads and avoid the kind of ads you do not feel comfortable with. Play around and experiment for a while, aim for optimum written content and challenge yourself to the competitive limits professionally speaking. Revenues from advertising will show up sooner rather than later along your dynamic timeline with a little bit of luck and lots of hard work.
  • Business

    The Style and Substance Writing Mystique

    Readers often wonder what good writing is all about and maybe think that it is no big deal. When you read Time magazine or even Newsweek, nothing strikes you as quite extraordinary. Perhaps the political slant may seem startling but that was the newsworthy stories and not the writing itself. We do admire the skill of writers in literature when the pages reflect seemingly impossible to document feelings and emotions, the purple prose and the like.

    What is a good piece of writing? Perhaps the phrase ‘style and substance’ sums it all up. Content wise or the substance part of it should be pithy enough. Without appropriate matter, the best of writing would seem to be quite superfluous. The best substance, of course, would differ according to whether it is political, social, religious, and satirical or amusement. Why do millions flock to humor sites like Cracked.com? Perhaps they do combine the two elements well.

    Most good writing includes a bit of personal experience besides the humor element. Excessive seriousness would destroy even the best of writing intentions. The ‘I’ often makes a great difference and brings in life to an otherwise drab piece of writing yet research writing shuns it. Since information is often the reason writing exists at all in a range of subjects as diverse as commerce and philosophy, make sure adequate quantities of up to date researched information is included. Names of people and places do spice up writing at the very mention.

    Media has nowadays caught up with the age old practice of including pictures and videos along with the text. Consider YouTube as an outstanding example. A good grammar book besides a thesaurus and a style directory would all be essential tools to hammer out a good piece of writing. The plan is essential of course and the usual how, who, what, where, when and why approach is even taught in primary school. Drafting, rewriting and finally editing your own work is crucial to reach that streamlined phase of tight expression with no unnecessary words.

    The Expression would be so markedly different between business writing and creative writing. British and American English have their differences too, but finally it is a happy marriage of style and substance, ideas and meanings besides sentence making and practice. Enjoy the ride!

    book review

    Book Review:International Cricket Centuries In Eden Gardens

    The world cup is in full swing. The histories of the grounds are to be ordained with care and the regime of them must be preserved with perseverance. Of late there has been a book out in the marten that deals with the history of the cricket centuries and other tales made in Eden gardens of Kolkata. We know that the Eden gardens are one of the most famous fields not only of India but also of the world. This field has welcomed the debut of a hoard of cricketers and this field has been the witness to the departure of many players as well. The field has seen Gavaskar, Clive Lyod, Kapil Dev to Sourav Ganguly and Shane Bond waving their bats and the balls at the enthusiastic audience. This book traces those pages of history. This book also speaks of the chronicles of the field. There had been the times when there has been the enthralling audience standing in ovation to the famous test and one day centuries. There has been the twenty cricket as well. All these matches have a myriad amount of stories hidden in their bosom. The field has a great past. There were the days when the eden gardens were used for functions as well. Several governmental functions were held here. It has been since 1934 that the test matches are held in this field and the year of 1987 had seen the first one day international. This book gives a lot of other relevant and interesting truths about a field. The language is lucid and vivid. The picturesque style of writing makes the navigation through the pages a very worthy one. This book is a cherished element for the readers.

    NAME OF THE BOOK: INTERNATIONAL CRICKET CENTURIES IN EDEN GARDENS

    EDITORS: FREDERICK P MILLER AND JOHN MCBREWSTER

    INTERNATIONAL BOOK MARKETTING

    2014

    Business

    How to start home based writing business?

    writing business1

    If you are certain that writing is your ultimate passion among the many that haunt us night and day. You probably can succeed at a writing business. Perhaps you read the great masters of the craft like Aravind Adiga in recent times. Also have a college degree in literature or writing, at least a course somewhere to get the technicalities right. While interest in writing may come to many like a flash of inspiration perhaps, survival through the maze may require advanced skills.

    How to develop writing skill

    If you are already doing a job like in banking or teaching but have an avid interest in writing and working from home due to family constraints or health problems, writing could be an initial part timeactivity. The job provides connections that you could exploit to further the writing career and even do a short course by correspondence or online to sharpen the lessons you learned way back in school. Mental preparation is very important. You do realize of course that the immense possibilities of writing online is a gift of the internet that developed as recently as the 1990s though print media has ruled maybe for two centuries in some form.

    Besides, art and culture like drama and cinema heavily depend upon writing skills. Writing is basically a lonely activity unless you belonged to a group and that is feasible too within a like minded circle. Who are your best friends? The dictionary and thesaurus of course though the scenario has changed electronically. With software, maybe e-books haunt your consciousness now that online publishing wields a great deal of clout.

    Are you sure you are a genuine writer in which case you have a portfolio of published writings as recommendation? The basic skills in writing would suffice along with the inspiration for starting the dream journey, hoping to improve as you travel the sometimes lonely but always challenging highway.

    After you have clarified the intimate questions deep in the soul, it is time to set up office preferably in a separate room to avoid the clutter of family life and howling children. Desk and chair, computer and printer, telephone etc. They all require expense. Where will the budget come from? Does the family approve? Would you sustain the write passion through the months and years or is it merely a passing fad? Are you familiar with computers and the internet, word processing software and the writing scenario? Do you have any experience in the field like in technical writing? Do you happen to be a specialist writer like in legal or medical transcription? Do you know the niches like finance, politics, sports, business and entertainment? Writing for newsletters, websites, white papers, copy writing, blogs and annual reports would become part of the paraphernalia.

    Are you willing and prepared? A word about deadlines! Like the newspaper and media industry that you witness daily, harsh deadlines squeeze in every little bit of energy you possess. Nobody seems to wait in an over busy world and clients would be screaming through the phone and social media for your submissions. Then could come several rewrites of your labored over piece. It may all be satisfying in the end but at considerable expense of time and energy besides ideas of course. Join this writing business or writing universe  if you will!