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Book Review”Beyond 2020: A Vision for Tomorrows India”

Beyond 2020

Kalam’s Vission for Tomorrows India

Past 2020: A Vision for Tomorrow’s India gives a sharp look at that how much India has gained within few years as well as what lies ahead, to happen one of the main five monetary powers on this planet by 2020. In 1998, Dr. Kalam, and Y. S. Rajan thought of India 2020, a dream archive that graphed the courses in which India could turn into a developed nation by 2020. As the year 2020 methodologies, Dr. Kalam returns to the book to take a stock of how much our nation has advanced as well as the things left to accomplish. India’s development had eased off in the 21st century as a result of a few missed opportunities and postpones in project finishing. Dr. Kalam thinks of a reestablished policy concentrating on farming, assembling, mining, and human services. Past 2020 present a plan of activity that will help India change into a progressed nation in very future.

Book review: What it says

Book Review

India 2020 speaks the truth to turn into a reality. Is it exact to say that we are prepared? Dr Kalam and Y.S. Rajan published in 1998, the iconic India 2020, which is basically vision document for the new thousand years that graphed how India could turn into one of the main five monetary powers on the planet by 2020. After sixteen years, as the year 2020 methodologies, the time has come to take a load of the amount India has accomplished and what lies ahead. From numerous points of view, India’s development story in the twenty-first century has been hamstrung by missed open doors and log jams in task execution; however it has likewise been checked by new open doors and rising advancements that make quicker and more comprehensive development reasonable.

There is a great renewed policy is currently required for manufacturing, mining, agriculture, the chemicals business, medicinal services and foundation to empower these areas and support monetary development, contend, Kalam and Rajan. Along with, employment, education, developing new technologies, biodiversity, waste administration, national security and the learning economy are a percentage of the other imperative zones that we have to expand on as we look past 2020. India can at present make it to the rundown of progressed nation in 10 years. Past 2020 give an activity plan to that change.

A.P.J. Abdul Kalam is one of India s most recognized scientists, also one of the main responsible for the progression of India’s first satellite dispatch vehicle and the operationalization of vital rockets. He likewise spearheaded India Vision 2020, a guide for changing India. The President of India somewhere around 2002 and 2007, Dr Kalam has been awarded privileged doctorates from thirty-eight universities and the nation’s three greatest honors Padma Bhushan (1981), Padma Vibhushan (1990) and Bharat Ratna (1997). A productive and top of the line creator, he now directs addresses on societal advancement in numerous universal organizations and is included in the examination on distinctive societal missions.

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The challenges Of sales oriented webcontent

While articles in the print media have been around for generations, webcontent is quite certainly an infant in comparison. Yet gigantic online in reach and influence. Should we discard the old then?Hard copies of print media still abound though most attentions are focused on the web. The best arrangement would be that both prosper in their separate ways like the trams that represent the heritage culture and speak of bygone destinies.

Does it mean that we are all webcontent based? Impressions are misleading and much less than the majority are hooked to the web. The web reach among women is far less too by way of comparison with men. Though the town is full of smartphones, not everybody does possess one or is computer literate. The dream for everybody continues though!

Difference between article and webcontent

The distinctive difference between the article and webcontent would be the sales and advertising pitch. The web content directly addresses the thoughts, feelings and emotions of surfers and tries to hook them to a new idea or product like selling an expensive perfume with dreamy thoughts embedded. Sales gimmicks are not new to us who grew up on the television culture and the web forms an extension of high tech advertising. Nowadays we find a fusion of the media forms into a comprehensive package that only the well healed could afford.

Though articles could also have motives at heart, it basically represents neutral information on a given subject made of directly told sentences without the mysteries that creative writing like stories may employ. Articles like in newspapers too tell the whole truth on various subjects like politics, entertainment and sports, business and law. How is the web so much different with regard to articles?

The entire website like on dentistry does not contain sales focused advertising copy that may be found under the Home, About us and Services pages. A convincing website would contain some articles on health issues too and tips on dental health. Thus the slant would differ with the articles being quite scientifically informative.

We realize then that articles and webcontent are two sides of the coin up there in the sky. Articles are quite objective and could run into some length like 1200 words but most are shorter. On the other hand, web content needs to be much, much shorter like advertising because the world is in a hurry and wants fast food and fast everything.

Besides, attention spans while surfing the web are notoriously short. In other words, you hit or miss the mark like a little terrorist. Either the reader is hooked or moves on to something more worthy.

Would you have the patience to read lengthy articles or web content online? A great majority of online stuff is made up of easy to read stuff in simple language with clever promotional talk thrown in of course with images to please.

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Writing for Digital Media – The 3 Mantras

Content is now-a-days all about digital media. Marketing teams run on the rails “Content is King” but little do they realize that King is one and unique. The content strategy and posts should thus ideally be unique and intriguing enough to stand out and reach to the heart of the readers. Here are the 3 content mantras for achieving success in digital media marketing.

1: Arouse passion to stimulate action
The digital marketing content strategies have somersaulted from the olden times when simple articles would work for everything. Of course, the aim is still to establish the perfect image of the business brand but the approach has changed entirely. Now-a-days, content is inclined not only to the marketing side but also to touch the user’s heart. It is for this reason that content now encapsulates emotion, suspense, reality, limitations and all that could be a reader’s thought. Penning down conversational tone along with personalized experiences is now the strategy most widely adopted. And sure, that works!

2: An effective plan for coming up with unique content is a mandate
The digital media channels have excessive demand for content but in fulfilling this demand, most of the writers lose track of what they are presenting to the world – Is it the same information that they are posting on the web each day or is it some fresh content every day? It’s not fair to lay the blame on writers alone. The overgrowing demand of content for business survival across social channels is the main culprit that overburdens the writers to deliver not-so-unique content pieces for ongoing social media activities. Eventually what will happen with a firm that posts on a daily basis but not a fresh idea? The readers tend to lose interest and degrade the image of business brand. Thus, a plan is required for scheduling content. Different ideas have to be gathered, relevant information has to be included, latest researches and news have to be followed, questions have to be put up, answers need to be given and some discussions are required to be left open-ended for the readers to discuss and participate.

3: Don’t go off the track
Connecting to the readers is good but take care that your story is not derailed. You should be able to twist your story towards your business. The better the suspense you are able to create here, the more enthralled the readers will be. Consistency and hold of the idea are the key factors you need to keep track of while framing content as per today’s digital media writing demand.

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Open your own business

Image I am planning to start a business of my own! This is one of my dreams which I want to fulfill wholeheartedly!! I am not fond of car, costly watch or an expensive jewelry which usually people like!  I have failed at my first attempt, lost my hard-earned money, many friends and family members tried to make me understand it’s not an easy task! I am not from a  business family as if a businessman only gives birth to another businessman.I couldn’t digest all these concepts. May be I am wrong! But One think is very clear to me, if you love your dream, if your persistency towards your work will push you, nothing can resist you to reach your destination . You need to make a plan from where you can start. My goal is to reach my dream, may be today or tomorrow! Does not matter when I can able to reach there…But yes definitely I will try again and again..