Tag: google

google Blogpost

How Google works as Search Engine?Find out

Imagine the vastness of space or the Himalayan mountain ranges! Google has come to represent a Herculean task as the foremost search engine. Understanding their humble origins might help. Larry Page and Sergey Brin launched the original search engine in 1998. They had two computers, 2 servers, and several hard drives. Nobody knows how many servers Google uses these days. Estimates put them at 300,000, maybe more. Google from the California headquarters beckons across the world like a Mount Everest. In 2016, the founders continue to work for the company that employs 20,000 people globally.
Search Engine

A few representative applications endorse how far Google has reached since 1998:

• Android software for phones and televisions
• Pixel, the Google phone
• Google Cloud Platform
• Google TV
• YouTube
• Android Wear for smartwatches
• Google Analytics
• Adwords and Adsense

Search Engine

Yet the applications have something in common and that is the digital communication technology. Though many other titans exist, Google rules alone like the sun.

How google search engine works

Billions of searches take place on Google each day for work, study, and amusement. Everybody knows what happens. Type in words or phrases, use an image, or the voice search. Google delivers the answer, sometimes faster than thought. Several pages of the website or company names, images or scholarly works instantly appear. The first few on the list are invariably surfed by the majority and the rest discarded. That is why every website wishes to stay on the top.

Search engine compatibility reaches by means of SEO with the hope of better rankings!

Certain search engine procedures are kept secret!

It is understandable that mega companies need to keep certain information locked away safely. So it has been with food and wine, electronics and technology too. Yet a lot of information is available like the algorithms that need to be told to customers. A special algorithm does duty for Google and much of it remains shrouded in mystery.To prevent from cheating the system by fraudulent means, many secret measures need to adopt . That is why algorithms are constantly in a state of flux.

Search Engine

Spiders or crawlers, keywords, page rank

Every search engine uses them, but none comes close to Google! Spiders scan through the millions of web pages and list keywords. The web contains over 60 trillion individual pages and is constantly growing! One can access each page. Content and a host of other factors categorize the pages. The spider does not stop at a page but follows links to other websites. The spider embarks on an endless journey of information gathering. Thus, the search engine index grows and grows to an intense inclusiveness.

Algorithms are formulas and programs that search for clues regarding page meaning. When a search term is entered in the browser like guns, clues are used to sort out relevant documents, images, videos or news from the index. The ranking process may use 200 factors.

SERPs

Search Engine Ranking Pages gather all the relevant information like keywords and links. Keyword stuffing is a common trick to fool spiders. Excessive links may not weigh heavily in favor of higher rankings. Fewer links may sometimes obtain a higher rank.

Specialized Google services

Scholarly papers and images besides shopping online are some of the narrowed down searches. Maps, news articles, videos, blog entries and content in books are all targeted with appropriate keywords and applications. The usual chrome interface presents such choices too. Opt for all, images, news, videos and more. The image below shows a search for books. Researchers, scholars, photographers, artists and diverse professionals get help immensely. Students globally are grateful to Google as aids to research.

Google

Practically useful Google applications in daily life

Many millions use Gmail, for correspondence that organizes conversations in individual threads. Thus, office and personal work become so much easier. If ten emails have been exchanged with Business Partner A, they are all bunched together for easy reference. Besides, Gtalk enables chatting for immediate resolutions to problems rather than through time-consuming correspondence. Talking via internet phone is also possible within Gmail.

GPS systems:As the modern world becomes the victim of excessive vehicular traffic, GPS is a godsend. Not only does Google Maps chart out the topography, it controls urban traffic also. GPS has immense applications in transport companies, the army, and even individuals and baggage it tracks too.

Google map:Google Maps is highly reliable with sources like NAVTEQ and DIGITALGLOBE and interactive maps are the result. They help find city addresses or drive to remote locations in the countryside. Besides map view, other view modes are the satellite, terrain, traffic, and street view!

Google Earth:The same software for Google Maps serves Google Earth, a downloaded computer application that works on the internet. Partial services are available without the internet. Satellite images are used to identify locations in Google Earth.

Google Toolbar:Firefox and Internet Explorer browsers use the add-on Google Toolbar. Searches work at lightning speed and several search engines work together for a wonderful new experience.

Google Desktop and Google Gadgets

Free desktop applications enable searching within the computer. Gadgets like clocks and calendars, news and weather reports amalgamate services for a comprehensive experience. Google Docs storage databases are of particular importance for researchers and professionals. The free suite facilitates word processing, presentations, spreadsheets, stores 5000 images, and docs online.

The titanic Google impacts upon contemporary life

The mighty things of life like factories, planes, and ships are important. Perhaps more important are those little adventures that Google creates. In the car and on the phone, over the web for study, work, and play, Google like a god is everywhere at once. Ordinary daily life almost impossible without some of the Google elements. Though a billion people do it every day, nobody really understands how browser searches work.

Parting shots

America alone has 19 data centers. It comprised of 500,000 square feet each. Strict editorial policies guide searches.Also, penalties are imposed on pages for infringement. Synonyms are used along with the search term like plants, for instance. Millions of search results have shown, but a thousand or lesser shows on page rankings. The page will not search if a “no follow” tag presents. Google encourages Local links. Google is gradually going green. Who would ask Google for more?

google adsense

6 Tips To Make You Succeed With Google Adsense

With the wonders of online publishing staring in everybody’s face for hours each day, the traditional broadcast and print advertising is fast receding. Even mobile phone ads and tablets are catching on rapidly for sheer accessibility and portability on the go and in remote places too. Besides, there is really no need to advertise separately online. Websites nowadays of assorted look and feel on a broad spectrum of subjects simply incorporate the little text based or pictorial ads around the page similar to newspaper formats.

A little common sense and we get the hang of it. Website content and ads need to be related, though. If the website deals with amazing tourist attractions, include ads about hotels and travel facilities, things to do and sightseeing tours. A website about fishing could include ads for the purchase of fishing rods and bait.

Leave the technicalities to the professionals. The idea is basically quite simple though viewership takes the time to grow. Google is certainly the biggest fish in that online ocean and their invention called AdSense enables the placement of ads. That matching of content to the ad is also undertaken by them but you could make such decisions too.

  • As a first step, set up the website with enough text and images, perhaps videos too, to attract a strong viewership on some dynamic hot selling subject matter like photography perhaps. The right keywords are necessary and important too since browsers search particular convenient keywords. Research reveals niche keywords without stuffing. Marketing professionals would process the website and the content for the maximum impact in a website that is technically sound, aesthetically pleasing, easy to maneuver with links to social media.
  • The task is to place the advertisement, sparingly at first and several later on with experience. The ad must attract the attention of the viewer without intruding. What strategies should we adopt? Would it be text ads alone or image based? Small or big? Research indicates that the larger image based or even video ads carry the maximum clout. You have seen them everywhere too.
  • Besides the size, content and text, image or video, the color schemes are rather important too from the point of view of gaining attention. We do realize that contrasting colors like red and green do stand out well but the impact should not be garish or hurtful to the eyes. Some blending does help. Software professionals may be trusted to work out such details though you could also contribute ideas.
  • In any case, never lose faith in Google and the great AdSense that has delivered business successes beyond the wildest dreams with so much action happening online. If you want such success, be prepared to change, work hard, be inventive and creative besides the inevitable waiting period. The website content needs to be refreshingly smart on a subject that would appeal like dogs and cats in American eyes.
  • Google Analytics helps you keep a track of what is happening with your advertisement and make adjustments and changes as necessary. Like all clever businesspersons, you should be prepared to usher in changes when something is not working. Revenue is created when clicks take place and sales follow through different procedures are often in place, some based on clicks and others based on sales. You must have heard of the pay per click form of advertising too that exists elsewhere. From GA you know how many visitors arrived at the site, how many clicks etc. If you find that one page is doing particularly well among the five pages you have in the website, adjustments could be made accordingly with more ads placed on that page. The contents of the winning page would indicate what the visitors are looking for.
  • The technical aspects are important too like the right keywords based on research provided by the same company. Avoid the smart pricing option, avoid sensitive categories of ads and avoid the kind of ads you do not feel comfortable with. Play around and experiment for a while, aim for optimum written content and challenge yourself to the competitive limits professionally speaking. Revenues from advertising will show up sooner rather than later along your dynamic timeline with a little bit of luck and lots of hard work.
  • Worth reading

    Can You See Many Little Advertisements Online Popping Up…


    Come to think of it, there is really no escape from those advertisements bothering you across print media, broadcasting and now online! Yet we all know that they keep the industry running and engender enormous revenues in some sense. Where would we be without that enormous exchange of information that brings sellers and buyers together? Ads do generate euphoria too.

    • The Google Adsense magic has indeed taken the online world by storm. Those millions of small websites could generate tidy incomes by allowing Adsense to include the little banners and text messages that keep coming and going alongside the real stuff. It is hard to believe that Adsense gives rise to billions in revenue for Google and the future is only getting better. In fact Adsense contributes to Adchoices too.

    • Adchoices is certainly a mighty achievement and the work of genius. The interest based advertising idea takes the cue from surfing habits and generates ads in keeping with the surfer’s interests. What it means is that the program keeps track of websites visited. If the person visits many tourism sites, Adchoices may suggest some glorious vacation destinations. Though it does seem like privacy invasion, surfers may be flattered and bring home some valid ideas.

    • The present is certainly the age of the small things. The Adwords advertising program basically consists of about 135 characters, reminding of Twitter messages! Those little ads go a long way on national and international distribution. CPC or cost per click advertising and cost per thousand impressions or cost per mile are the different methods to bring in revenue. When you wish to advertise, be prepared to pay. We can well imagine how many advertisements are doing the rounds online at this very moment.

    Business

    Branding yourself is the secret of success

    To understand yourself, it is very important before writing the resume or branding yourself. There are many people who can impress the management with their resume.

    We should know exactly our capacity to tell out or describe it. Has the capacity to be managed and upgraded to reach heights in career. We should know our skills. Are we able to lead a team, work in a team and obey the team leader?

    On student’s perspective:

    We should mention the educational qualification and experience. Our special skills and extra qualifications also can be mentioned. If the post applied demands that. Better words have to be used with flawless grammar. Handwritten resumes also show the interest of the candidate. Management should get impressed with the personal brand description.

    Special qualities with targeting words will give more effect. Self promotion is an art. There are many companies which take resume writing as their profession. They write impressive resumes. Making your own professional brand to get into the job market is very important. By qualification, experience and additional skills the content has to be brief and impressive. Talent has to be highlighted.

    Strong words to describe you are very important. These words should give the perfect meaning. Self promotion is like branding yourself. The main intention of the resume is to impress the reader. Marketing yourself in many ways will increase the probability of getting a good future. There are many guidelines online for building good resumes.

    Marketing yourself brings in a brand for yourself. This will improve the opportunity and thus lands you in a good job.

    In another way, a good branding can make a good impression in the consumer’s mind from a different point of view. Positive branding depends on a different perspective like the unique logo, which portrays the company’s image, slogan which speaks about the exact business in short and brand identifier supports the key values.

    Promotional contents written by professionals

    Websites have become the main way to reach the audience. We write catchy promotional contents and keep the visitor for a few minutes. Such contents are written by expert content writers. The contents take the website for a good ranking in the SEO. Quality of our English is superb with flawless grammar. Many companies find promotion in market due to our contents. Companies advertise and have sales on their websites.  Press release, flyers and profiles of products are written just for advertisement. Sometimes blog also helps to promote the quality of our brand. Present marketing strategies and global competition is kept in mind when the content is being written.

    Our contents converts visitors to customers. Our content writing is really outstanding and we have many examples where the websites have reaped a lot of profits with the web pages containing our content. Our charges are also affordable in the current market. We have a lot of experience in content writing and surely we will not make you disappointed.

    Company profiles, marketing contents, press releases, brochures, products and service descriptions, sales letters, e-mails and contents with taglines are carefully written by us. We are in the market for many years and know the flow of it. We write the content accordingly to compete with the other manufacturers.

    Hiring our professional content writers will bring in good profit for the company in varied sense. The digital promotion with these good contents makes the website liable for more sales and more customer as well.If the content quality is good and if consistency is there client will come back again and again. Our contents are directly responsible for the increase in visitors to the website. Our promotional contents make the websites to get good ranking in Google and thus attracts more visitors and advertisers as well.

    Social

    The increasing demand of content writers

    In my earlier writings I had discussed about the pros and cons, problems and concepts of content writers. So it is also known to you that content writers belongs to two genres- academic and web content writers.

    Demand of good content writers

    Now-a-days, the demand for content is high and increasing continuously. The present market situation asserts ‘content as king’; each and every article, blog, information and words in front of your eyes when you logs on to internet is a creation of the content writers.People these days for every information ‘Googles’ in the internet. the information you get in Google, or in other webpages as well.

    However, the content writers are not only limited within the web-world; rather there are other genre- the academic writers who work upon creating the several assignments and research papers. As academic content writers works upon offline contents to the most, the concept of  their job is quite vague. Rather, it is easier to understand the requirements and types of web content writers. The increasing demand of the web content writers are to the most. As you opt for anything to read and have a god number of options to choose, your logging in to web delivers the one that you were looking for.

    However, this is the same with blogs and articles- the right content to the right search is a result of SEO writers. These writers play with words, which in turn makes a informative, compelling and well-versed content. The writers are also responsible for making several MNCs to increase their business as the right content is delivers to the customers by them only.

    So, the content writers actually multitasks. They simultaneously provides information, gives you a good reading experience with articles and blogs; and also makes you get the exact result when you browse in the internet.

    Social

    Writing for Digital Media – The 3 Mantras

    Content is now-a-days all about digital media. Marketing teams run on the rails “Content is King” but little do they realize that King is one and unique. The content strategy and posts should thus ideally be unique and intriguing enough to stand out and reach to the heart of the readers. Here are the 3 content mantras for achieving success in digital media marketing.

    1: Arouse passion to stimulate action
    The digital marketing content strategies have somersaulted from the olden times when simple articles would work for everything. Of course, the aim is still to establish the perfect image of the business brand but the approach has changed entirely. Now-a-days, content is inclined not only to the marketing side but also to touch the user’s heart. It is for this reason that content now encapsulates emotion, suspense, reality, limitations and all that could be a reader’s thought. Penning down conversational tone along with personalized experiences is now the strategy most widely adopted. And sure, that works!

    2: An effective plan for coming up with unique content is a mandate
    The digital media channels have excessive demand for content but in fulfilling this demand, most of the writers lose track of what they are presenting to the world – Is it the same information that they are posting on the web each day or is it some fresh content every day? It’s not fair to lay the blame on writers alone. The overgrowing demand of content for business survival across social channels is the main culprit that overburdens the writers to deliver not-so-unique content pieces for ongoing social media activities. Eventually what will happen with a firm that posts on a daily basis but not a fresh idea? The readers tend to lose interest and degrade the image of business brand. Thus, a plan is required for scheduling content. Different ideas have to be gathered, relevant information has to be included, latest researches and news have to be followed, questions have to be put up, answers need to be given and some discussions are required to be left open-ended for the readers to discuss and participate.

    3: Don’t go off the track
    Connecting to the readers is good but take care that your story is not derailed. You should be able to twist your story towards your business. The better the suspense you are able to create here, the more enthralled the readers will be. Consistency and hold of the idea are the key factors you need to keep track of while framing content as per today’s digital media writing demand.