Category: social media

social media marketing Blogpost

Online businesses need Social Media Marketing more than ever…

Observing emerging trends in 2017 and earlier, it is inevitable that social media is where much of the action happens now and in the future. It makes a lot of sense too because that is where thousands of members gather to chat and gossip, exchange images and videos. Just like sellers search for crowded places to sell their wares in busy marketplaces, it is the same principle online. Earlier, SMM was one of several marketing methods, nowadays Social Media Marketing may well turn out to be the biggest fish.

Why the concern with social media?

Social media marketing

Most of the humanity within the younger and middle-aged group is firmly embracing social media that has a hundred incarnations. Instead of being carried away by English alone, consider all the many regional languages that make up a large segment. Chinese and the European languages would contribute vast numbers just like Arabic and the Indian languages. It may be hard to believe that billions spend an average of two hours a day on social media. Like the clubs of the olden days, here is a place to fraternize, catch up with the news, and perhaps buy things too.

 

social media marketing

Purchases may be made over social media with confidence because of recommendations from social circles rather than buying from strangers online. No doubt, plenty of customer reviews exist online, but many of them may be faked. Effective Social Media Marketing speaks many sweet languages.

 

social media marketing

Along with all the hype about social media comes the domination of video advertising. This most effective form of spreading the message has more response online than on television. It does seem as if the online advertising will reach further than television in the future. A great advantage of digital marketing online is the personalization factor that surpasses anything the TV can provide. Customer engagement and keeping visitors occupied online can be easier achieved than television that seems cold and lifeless in comparison. People do not want machine talk anymore, but something that relates to them.

Other important online marketing methods

Much has been said about the importance of search engine optimization and that is all very true. Among thousands of results that crowd the search engine result pages, perhaps five of them on the first page are considered. Making it there with all the tricks and the research would be well worth the attempt. Search engine marketing has its advantages too.

social media marketing

Content marketing is important and refers to Social Media Marketing too. PPC and email marketing are other commonly used marketing methods. Affiliate marketing is getting widespread. Amidst the forest of methods, like a marathon race, SMM is emerging the clear winner. Unless bets are well placed on this winning horse, the other methods may not be as effective in promoting sales and ensuring revenues in the end.

social media

20 Social Media Tools: Really Superior and Effective

Social media today has significantly developed and conveyed along with it numerous promoting theories and technologies. Social Media marketing always includes a lot of primary and secondary reason for a company without much harasses and providing its large diameter & reach, there are lots of brands are engaging in this intermediate.

Most Effective tools for social media

Upon desiring to move frontward and connect the social media movement, there are some helpful and effective tools that most of the organizations are able to use to execute online tactic and track invaluable statistics that offer insight on a company’s web as well as social media footprint. Here’s a rundown of peak the 20 social media promoting tools that can convey your business to a new level:
Crowdbooster
Crowdbooster is one of the tools that can handle social media activities on Facebook and Twitter.
This tool does numerous things to assist you save time and simplify activities.
Buffer
The Buffer is such type of tools which, recently most using tools that is most cooperative. For a small company, this tool is one of the easiest ways to save time and advance your social media scheme.
So it is known as an arranging tool for Facebook and Twitter, which lets you pre-organized program times for your revisions to be posted.
Alterian/SDL
Alterian is now known as SDL which is an incorporated platform that combines the marketing analytics, campaign management, and social media’s ability from Alterian with those of SDL.
WordPress
Undoubtedly is one of the preferable tools for small business. With this popular tool, any small businesses will able to construct very powerful and influential dynamic websites which can create the hub of any other effective social media marketing.
Twitter Counter
This is rather easy: Twitter Counter supplies statistics of Twitter usage. At what rate are you profiting new followers and how numerous? What days are you tweeting most of?
Facebook Insights
Facebook Insights is very popular and helpful tools for social marketing which may provide Facebook Page owners with metrics around their content. Facebook Insights specially examine trends within consumer development and demographics, utilization of content, and forms of content.
Google Alerts
One of the simplest tools for businesses to employ to supervise their online status is Google Alerts.
Every time Google discovers a mention of your company, after its work finish, it will drive you an internet message as it happens, every day or every week. It’s a free version and vital tool!
TweetDeck
This is one of the best as well as free tools if you’re looking to organize all your individual social media profiles. TweetDeck enables you to connect over Facebook, Twitter, LinkedIn, MySpace, Foursquare and Google Buzz. You can revise all or just a few with the same rank at one time.
Argyle Social
This tool is Identified and enlisted with more prospects, specify and quantify better directs, and build and sustain more powerful relationships by linking social newspapers activities to the trading stages you’re currently using.
YouTube Insight
YouTube Insight provides analytics that endows account holders to view detailed statistics about the assembly for the videos that they upload to the location in five distinct areas: outlooks and popularity, breakthrough (how are people finding out your videos), demographics, community engagement and assembly vigilance (bounce and rewind rates).
Backtype
BackType is a best promoting intelligence stage that assists brands and organization realize the business impact of communal media.
Hootsuite
HootSuite permits you to supervise, manage and post to several social network website encompassing: Twitter, LinkedIn, Facebook, Foursquare and WordPress. Additionally, the service enables you to auto schedule your posts and hold your customers committed with your social profiles even when you are in a meeting or asleep.
BackTweets
Track how many individuals are talking about you, who’s talking, and what they’re saying. You can seek through a tweet archive for URLs dispatched via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix.
CoTweet
This is a very good tool for little businesses or partitions of bigger businesses that disperse communal newspapers obligations amidst group members and have a customer-service approach to engagement.
Pagelever
Pagelever provides comprehensive analytics around your Facebook emblem or business sheet that proceeds after Facebook Insights. The tool is very reasonably priced. It provides a clear look at the performance of your brand page.
Social Mention
Social Mention is a social media search and investigation stage that combined user-generated content from across the web into a particular stream of detail. This tool monitors 100+ social media passages directly encompassing: Facebook, Twitter, Google, YouTube, Digg, etc.
Social Marketing Cloud
This is an automated solution which allows people to make monitoring as well as analyzing blogs, content, wikis, forums, and micro-blogging websites to follow real-time discussions about your brand.
CyberAlert
CyberAlert is able to check 100,000+ consumer that is generated media sites for word of mouth with blogs, Twitter, video sites and
Topsy
Topsy is a real-time search engine which catalogs and ranks search outcomes founded upon the most influential dialogues millions of persons are having regularly about each precise period, topic, sheet or domain queried.
Google Reader
To be successful with social media, you require to have relevant content to share. This great tool for staying existing with almost many sources of online content is Google Reader. It’s not only a sexy device but also a fast and reliable.

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Blogpost

Latest Algorithms in Facebook offer custom-made Look

Facebook has attained an international accreditation for being a platform of exchange among people irrespective of class and cast and creed. People of all races and all countries amalgamate and mingle with each other, share their views and talk on a particular subject through this social platform. The fluidity and the user-friendly nature of the Facebook made it acquire the right to be called a universal platform for social exchange, propagation of ideas and transaction of business in a secular and democratic manner. Facebook has become that dais for exchange and interface which secedes the mere frontiers of the world country boundaries and becomes in the very true sense of the term: “International”.

The product manager of Facebook and the researcher for user experience, namely Mr. Max Eulenstien and Mr. Lauren Scissors respectively announced some days ago that Facebook has acquired some new algorithm for the betterment of the updates and the betterment of the website. They said that these updates shall give a mixed news feed that shall be balanced amicably and thus you shall get better feedback from your friends and connections. They demanded that this shall make Facebook much more personalized and thus the balance shall be different for every single entity.

Facebook-algorithms-pic-final

The four different algorithm

As said earlier there are three different kinds of algorithms that are introduced to give the Facebook a much more personalized look and to make it more interesting among the people of the day.
a. The first update shall be applicable for the users who does not visit the site and has not much things to see. This shall make you see multiple posts from a single row and thus you shall get the total picture of any post this was not present some days ago.
b. The second update is for the status updates, video links and photos of your friends. These shall be now higher in the news feed. Every time someone opens the home page of the Facebook profile, there shall be a scroll bar at the right-hand side top. This scroll shall constantly show the likes of the friends, the videos the friends are liking or uploading and the photos too. This shall keep the user updated with all the info of the friends and the world shall get to know each other better.
c. The third update shall enable fewer amounts of advertisement posts on the wall directly. This shall enable a cleaner and better wall.
d. According to different study it can be specified that if videos directly uploaded to Facebook, it will have better viral reach than YouTube link sharing on Facebook. Approximately 208% increased reach happens to directly uploaded videos than YouTube link sharing.
Hereby let us enumerate some more startling changes in the get up of Facebook.

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The wall
The wall is the face of a profile. There have been compatible changes over the getup and the design of the wall much in the past few years. The creator of Facebook Marc Zuckerberg always dreamt to have a unanimous community with all the know-how of each other on the web. The modern wall has a cover photo that one may select as per choice. This photo shall give the first impression. There are the distributions of the posts made by people. There is the special control via which the post on the wall can be review regulated. No post shall be made bereft the acquiescence of the user.
The privacy notice changes
Now the tagging and de-tagging is made easier. The photo feature shall allow the de tagging of the photos at one click. The tagging of photos can also be reviewed and controlled now. Just change the privacy settings. The usage of the Instagram photos had been an issue of sensation in the past.
Facebook has acquired a special sharing service that has made the sharing over the Instagram much easier.
Promoted posts
This is a great new inclusion in the total changes of the algorithm of Facebook. Now if one wants to circulate a post more than the average rate then there are certain paid services that are making Facebook posts to be circulated to a predetermined number of people. This shall enable the increment in the viability of the post in the virtual world of the Facebook.
Conclusion
A social media network that has over 1.5 billion users all throughout the world has to undergo the changes every time and then to keep the uncertainty and the amazement in the users. As per Facebook’s engineering manager Minwen Ji, Facebook has always groped to increase the viability and the makers aim at new inclusions every moment.

social media Blogpost

Small Businesses Could Benefit From Social Media

Now that the whole world lives in the shadow of the all-conquering social media, as pervasive as the sun, how best can we exploit the bonanza? If the sun indicates the day, perhaps social media is like the moon too that shines down at night.

Another form of advertising?

Now that the print and broadcasting media have been eclipsed by the live social media where messages oscillate the globe within seconds, what else does a small business require to take off confidently into the skies?

What kind of small business?

  • A writer who wants to build a clientele around the world for getting editing and writing projects
  • A fashion photographer who wishes to circulate and sell pictures
  • An online tutor seeking students
  • A flying club in search of trainees

A variety of social media exists

While most people stop at Facebook, perhaps the largest fish with well over a billion active users, there exists hundreds more. Twitter, Google, Pinterest, Instagram, YouTube and Linked In are some of the big names too but the list goes on and on.

The problem is to circulate messages, text, images and videos across selected social media networks that would be appropriate for the business. Firstly the messages themselves and the images should be carefully framed to deliver the right nuances with changes for each media and build up a following. Things cannot happen so quickly either nor is the process all that simple.

A social media manager

A marketing manager would handle the delicate process of trumpeting the business cleverly. SproutSocial.com and HootSuite are websites that gently get you and the business through the process and the fee is not all that high. What it essentially means is that you need not laboriously work on each of the social media voices. They will get things done with all their expertise.

Business

7 Important Tips of creating SEO Content

If you are familiar with this digital world you might be knowing the term ‘SEO content’ which is a very popular word in any search engine marketing industry. Naturally, it comes in our mind that what exactly SEO content is?

If you break the phrase “SEO content “ into SEO+Content, you will easily get to know how it functions. SEO represents the process of optimization of the website in search engine. As a result, people can easily find out what they actually want through the search engine like google yahoo etc. The “content” signifies the information that is available on the web and consumed by the web. These two concepts bring the search engine traffic to the particular website.That’s the reason people need to create SEO content.

seo

Keyword Research:

There are some keyword research tools which can help you to research keyword before start writing the content. Focus on the right keyword for which a great amount of search volume I has already stayed alive, is the best way to find out your content on the web.

Keyword optimization:

You should know where and how to use keywords in your contents to get more searchability.

Content Organization:

Content Organization is one of the important things to get more customers and viewers on your site. It should be easier to find the information easily.

Content Promotion:

To get more visibility, you can share the contents of different social networking sites. You should build links to your contents internally and from some external sources.

What types of SEO contents are there?

Wide range of SEO contents are there likewise, product pages, blog posts, articles, lists, guides, videos, infographics, slideshows, glossaries, directories etc., which will bring more traffic to your site. These some of the major types of SEO contents, but practically it is endless.

How to make a better SEO Content Strategy

Define your goal

You have to determine your goal about the website or the business, whether you want to monetize your site through advertisement and in returns getting viewers and readers or drive sales through the existing website. Depending on the exact goal you have to focus on the correct content related to that.

Consider your readers

Another most important thing is the audience. You have to decide who would be your readers and customers; accordingly you have to place the content. If it is accessible through mobile it would be good. It helps to connect more readers. Use editorial calendars for better views.

Study the successes and repeat these strategies. Try to upgrade the SEO contents for improvements of your site. Does your readers like video or images, then use those to get more visitor.

Blogpost

Quality Followers Are Important Than Quantity

For campaigning, there is always a question whether there should be more numbers. In social media websites, there are many people who are followed by people but when they are campaigning for anything the likes and dislikes differs. If a person is collecting money in terms of number of followers then the results may be upsetting. There are many people who have few followers but can collect a good amount, but conversely the people with a good number of followers are not able to collect a small amount also.

Customers Should Of Good Quality

If a question is asked to the people connected with social media, that what they would tell the clients or brands about the number of social networks followers. An owner of a company, who helps other companies to sell their goods using social media, went about to evaluate the best social media platforms which work for the clients business. She said that building quality connections is very important in social media. If the number of followers increases then there will be not much interaction due to many problems. It is always advisable to look into quality rather than quantity.
Every business has its own strategy. But 80% quality has to be followed and 20% has to be left for quantity. This formula has proved to be effective. Social media strategist, Sofia Pacifico says that the brand has to maintain its quality for getting the quantity for running the business successfully. She says that instead of having a number of people who go window shopping looking into the products it is better to have loyal customers who come to the doorstep and giving a good profit.

Evaluate The Followers

It is always better to evaluate the followers. There are many people who buy followers. Any brand or services have to be looked deeply into to get the true facts. Just blindly sending likes and following does not show a strong audience. Quality followers are always following looking into the brand and company. They are always loyal because they are sure about the quality of the brand.

Business

If You Are Interested In Internet Marketing And Who…

A herculean mystery surrounds the concept of internet marketing except for those technical persons in the know. Setting up a global business got so much simplified! Expenses are terribly reduced with no need for the brick and mortar store though larger concerns have it in addition to the online outlet. With a fewer staff and much less hassles and security concerns, you get a global market to sell goods, products and services. Flipkart is only one of the many giants that are making lots of hay in a world where the sun perpetually shines.

The first step would be the fabulously designed website that makes the customers feel like buying and convinces them of authenticity. Many strange illegal fish lurk in that internet ocean after all. Advertising the website through social media, word of mouth, flyers and print and broadcast media would follow.
So how do you get into the top ranking pages of the search engines to attract surfers’ attentions? In fact several methods exist that help to obtain higher positions on search engine rankings.
• The first answer would be search engine optimization for the website of course with carefully arranged keywords.
• We live in the age of the video that certainly makes grand impressions with character, voice and gesture to communicate meaning. Action convinces far more than pictures and texts do. Video SEO ranking would uplift chances of higher rankings too and keywords do the trick again.
• Google adwords are a form of paid advertising where advertisements are bought. But then it is no waste because payments are only made when advertisements are clicked by surfers.
• Are we forgetting the good old yellow pages? Certainly not. The directories in Google search results contain yellow pages too.
• Getting into Google listings with the valid address would help further.

social media

How To CREATE, MANAGE And MONETIZE Social Media Content?

We traditionally thought until very recently that business advertising meant the print media besides the television. Of course, we had billboards, pamphlets, leaflets and the like. Meetings and seminars besides trade fairs and exhibitions promoted businesses too.

Nowadays has been added the mighty social forces of the internet, a lucrative disease that has invaded every niche, nook and corner. In terms of sheer convenience, smartphones and tablets are great advantages over the bulky newspapers, magazines, television and computer. You study, work and play on a single powerful device.
Amongst human weaknesses are the desire to communicate, socialize and that is the secret of social media. Everybody knows the giants like Facebook and Twitter but there exist many more small fish. You have whatsapp, instagram, wechat and so many more. Any of them would do for a beginning.

If you wished to introduce a product into social media, it would not sound like an advertisement. Of course it would have the essential catchy words, images and video too maybe. Keywords and SEO would matter a great deal. The social media marketing experts do a great job since they are aware of the technicalities that are constantly changing like the weather. Companies like Google are constantly updating rules to avoid malpractice, plagiarism and crime.

A Plan To Create And Manage Social Media Content
Like everything else, a plan of action in black and white entered in a ledger would be appropriate. Taking it easy would be the best policy. Since so many forms of social media exist, it would be wise to take them one at a time. Suitability would have to be carefully considered. If the product to be launched is toys, which social media would be most suitable?

Writing engaging content that can persuade, titillate and create fan following is an art that copywriters of experience possess. The impression of a human and not a robot needs to be created to engage the feeling of would be customers. The purpose is not a single sale but a generation of loyal customers spread the word among their social circles.

Special offers always attract audience response and don’t forget how vast that audience is over social media, a global vastness like the mighty oceans. And all that exposure comes at a minimal price which is the greatest advantage of the internet that attracts more and more participants.
In any case, the promotional apps would also help like http://fanappz.com/, http://www.oracle.com/ and http://corp.wishpond.com/.

Monetize Your Social Media Content

Special offers should be time bound and not attempt to deceive, everything transparent like the lake water with no murky bed. Initially the offers give away many things and the company does not seem to be making profits. That is the sad reality of every successful business that keeps the long term in view.
Besides, social media is not the only outlet. We talked earlier about the print and the television media. They would all be needed in an octopus like attack upon the market.

You do have the analytics offered by companies online that study how your website is functioning. The statistics reported give a good understanding of which way the wind is blowing. If a strategy is not working well as indicated by the sales figures and customer response, manipulations would have to be instantly made. Businesses always think of possibilities of failure and are well prepared with alternatives.

Time is flowing and weeks and months have passed since that first tentative foray into the strange ways of social media. Impressions are everything and surfers are hooked in seconds like the archer fish grabbing its prey.

Inspiration is everywhere! The mighty companies like Apple and Starbucks have well demonstrated how social media helps business remain afloat globally unlike before when audiences were small. WalMart and Coa Cola inspire too. The social media has conquered the mountains.

social media

Surprising ‘side’ effects of having a cup of coffee

I found people having a common notion that drinking a cup of coffee is always excessive,be it one cup a day; and is always leaving bad effects in our body.

However, recent researches asserts a completely different vision about this much ‘drinked’ drink. The side effects  of having coffee despite of so many wrong notions are multiple yet effective at a time. Having a cup of coffee back from your work leave you more energetic. A group of researchers from the University of Seoul had proved that the roasted coffee essence charge up the brain cells. As a result, the whole day stress lessens leading you to a fresh evening on the go.

Benefits of having a cup of coffee

However, after the coffee essence had flushed your stress and derivation, a cup of coffee full with antioxidants leave you happy. This happiness is linked by the scientists with lesser depression and a feel-good factor that works better with people prone to suicide attempts. Now, if you don’t find the reasons enough for  having a cup of coffee or two- I suggest you to have coffee for minimizing the risks for cancer. Yes, having up to 4 cups of coffee a day keeps you away from skin cancer, especially if you are a woman. The Harvard Medical School scientists had proved it that ladies having coffee is lesser prone to skin cancer than those who are not having it.

The fitness freak people out there can also try coffee as their diet drink as it is a proven fact that coffee burns fat. And you believe it or not, coffee have the capability to make you more intelligent and work in a smarter way while also decreasing sleep deprivation. The rate of increasing metabolism is higher if you take coffee and with the natural ingredients present in coffee.

Hope these reasons are enough to make you get out of the notion that coffee have only ‘bad’ side effects as the proven facts says something totally different from that. Plus, if having coffee can make your hear healthy, makes you a memorable person, minimizes the risks of Parkinson’s’ disease and type-2 diabetes. Now, does it seems to have a cup in the morning and repeat that? Its better if you can.

Short Story

Which blood type do you possess?

A, B and O may be on everybody’s lips and medical documents but let us get a  wider perspective on the system of blood classification that concerns the life giving fluid. Each adult possesses 6 pints of it and medical science has developed the system of transfusions to save countless lives across the globe.  What are the factors that determine blood types? How is it decided? Is it inherited or otherwise? Like many other aspects of our lives and existence, the different blood types are a perpetual mystery though we talk about them all the time and particularly in those dreaded moments.

Different blood types are often commonly referred to as blood groups. The classification derives from the red blood cells on the surface of which is found inherited antigenic materials. Depending upon the blood type, these substances could occur in the form of proteins or carbohydrates, glycoproteins or glycolipids. Both parents contribute to the blood type. Internationally, as many as 33 blood groups are accepted. Every child has heard the most common ABO and the RhD antigen. The combination of a letter with the plus or minus sign indicates the presence or absence of the RhD status. That may come as a surprise because we had imagined that essentially blood is the same. That is true in the sense that the blood of a white, black or yellow individual would all contain RBCs, platelets and plasma with their different constituents. Yet some little aspects differ and the knowledge would help when it comes to blood transfusions that could save lives in emergencies.

The four major different blood types are indicated by the presence or absence of antigens and antibodies. Group A possesses the A antigen on the red cells and B antibody in plasma. Group B has B antigen on red cells and A antibody in the plasma. Group AB possesses both A and B antigens on red cells and neither antibody in plasma. Group O has neither antigen on red cells but both A and B antibodies are present on the plasma. Group O referred to as the universal donor can donate RBCs to any blood group. Group A donates RBCs to both A and AB. Similarly, Group B donates to B and AB. Group AB can donate to ABs and receives from any group! While it may all sound rather mysterious, medical facts cannot be denied. What would happen if mismatching blood is transfused? An immune response would occur to attack the mismatched blood as if they were aliens.

If we consider the universal prevalence of the eight different blood types , O+, A+ and B+ are the most commonly found across the different racial groups. For the distribution of O+, Caucasians have 37%, African American 47%, Hispanic 53% and Asians have 30%. The A+ distribution includes 33% of Caucasians, 24% of African American, 29% of Hispanics and 27% of Asians. The B+ type is found in 9% of Caucasians, 18% of African American, 9% of Hispanics and 25% of Asians. The other four chief groups comprising of O-, A-, B- and AB- have comparatively lesser distribution across all the major racial groups, mostly in single digits or in decimal fractions.

Yet all is not so simple either with the different blood types!  Some rare blood does exist like the Oh in Bombay, India which is found in one in 7600 people in Bombay, also called Mumbai. The blood group is absent in other parts of the country. A rare blood group is found in 1 in 1000 people. Would you expect a pregnant woman to carry a fetus with a different blood group? It happens and the mother forms antibodies that is sometimes lethal for the fetus. Though one would be expected to have the same blood group through life, the blood group sometimes changes because of disease. Finally, certain blood types are associated with particular disease.