Come to think of it, there is really no escape from those advertisements bothering you across print media, broadcasting and now online! Yet we all know that they keep the industry running and engender enormous revenues in some sense. Where would we be without that enormous exchange of information that brings sellers and buyers together? Ads do generate euphoria too.
• The Google Adsense magic has indeed taken the online world by storm. Those millions of small websites could generate tidy incomes by allowing Adsense to include the little banners and text messages that keep coming and going alongside the real stuff. It is hard to believe that Adsense gives rise to billions in revenue for Google and the future is only getting better. In fact Adsense contributes to Adchoices too.
• Adchoices is certainly a mighty achievement and the work of genius. The interest based advertising idea takes the cue from surfing habits and generates ads in keeping with the surfer’s interests. What it means is that the program keeps track of websites visited. If the person visits many tourism sites, Adchoices may suggest some glorious vacation destinations. Though it does seem like privacy invasion, surfers may be flattered and bring home some valid ideas.
• The present is certainly the age of the small things. The Adwords advertising program basically consists of about 135 characters, reminding of Twitter messages! Those little ads go a long way on national and international distribution. CPC or cost per click advertising and cost per thousand impressions or cost per mile are the different methods to bring in revenue. When you wish to advertise, be prepared to pay. We can well imagine how many advertisements are doing the rounds online at this very moment.